Why Is Local Search Important?

It's estimated that 30 to 40 percent of all searches are made with local intent. However, for certain types of businesses, search almost always has local intent. If you have such a business, it is critical to be found for as many pertinent local searches as possible.

If where you are is important to what you do, then you must maximise your business's presence in the Local Search results and optimize it for the best performance. People searching for you may be across town or a continent away. Wherever they are and wherever you are, you want them to find you.

Here are some reasons why Local Search is so important?

• Local businesses of all types are realizing that they need a visible online presence in order to compete in their marketplace.
• The Local Search platforms of major SearchEngines have become very robust, with useful features that attract an ever-increasing number of searchers to them.
• The users of print yellow pages are rapidly moving to Internet Yellow Pages and to other locally-focused websites for information that they used to look for in printed phone books.
• The Search Engines know that Local Search is different from traditional search and that when people search with local intent, they want and expect to see different results.
• The Search Engines are committed to intergrating Local Search results into the regular Search Engine Results Pages.

The Internet Yellow Pages marketers realize that their clientele needs to get online. They are trying to make it quick and easy for them to do so by providing bundled online marketing options that are easy to understand. It's critical to learn how Local Search works now. It will enable you to gain the best possible presence for your business and position you to keep up with changes and developments as they occur. With Local Search, as with most other business and internet endeavors, the early adopters disproportionately reap the rewards.

Mary Bowling

Advantages of using seccionpaginasamarillas.com.do

Today we are going to talk about the advantages of using and being a client of seccionpaginasamarillas.com.do. Our category listings are always doubled checked to make sure that they are current, for example, you can search for hotels in dominican republic, or by city,hotels in puerto plata, or in Spanish, hoteles en Puerto Plata, or Republica Dominicana, you can almost do anything in the new Dominican Republic yellowpages Seccionpaginasamarillas.com.do, or paginas amarillas republica dominicana.

YOUR BUSINESS ON VIDEO!!!!!!

Small business marketing & online Internet video advertising is great for all businesses. We will design your custom video and broadcast it through our web site, as well with YouTube. com and other video hosting sites, as well you can load your video in your own web site.

Do you want to stand out online? Do you want more business? Would you like to dominate your local market?

Online video is now the most logical and cost effective solution to marketing a business or even selling real estate. Video has a powerful ability to reach your potential target audience faster than any other marketing method.

Why NOW? Why does video work on the Internet now and not before?

•   Faster computers   
  
•   Cheap and massive storage
  
•   Broadband connections & bandwidth

Soon, anyone marketing a home, product or service will have to have video on their site just to be competitive. Shooting video and loading it on your website helps you connect with customers before they ever walk in the door. Start now and get a jump on the competition!!

What are the marketing benefits of Internet video?

People watch it.... what would you rather do- read a 10 page sales letter or watch a 1 minute video? People want to find what their looking for fast. And, learn about your product or service quickly. A study by the Wharton School of Business found video was more effective than any other medium at delivering sales messages.

Why does the search engines love video so much?

Because people love to watch videos and videos hostings sites generate massive traffic.

Web users download some seven billion videos from the video hosting sites, YouTube, every month. So when your video is uploaded to these services and tagged with the right keywords that specific to your offering you are usually rewarded with a good ranking because the search engines are paying attention when you market the video correctly with keyword rich titles and descriptions with your website address in it. Taken from globalizeduniverse.

Video captures attention and helps you stand out online... it is the wave of the future

If you have a question about our service we would love to hear from you, just go to our website seccionpaginasamarillas.com.do and go to the menu and click contacts, then call or email us.

  

WHY YELLOW PAGES?

Yellow Pages are Unique. Delivering impressions when they matter the most!
People who use Yellow Pages are actively engaged in the buying process. They have already decided that it’s time to buy. They realize that they have a sudden, unexpected need and they’re in search of a solution. At this point, consumers are seeking information about what your company offers. When people turn to the Yellow Pages they intend to make a purchase. That means more powerful impressions that deliver greater ROI than other media. It’s as simple as that.

Yellow Pages are Impactful
For the top headings, an average of 20.4% of active shoppers reported using and being influenced by either the paper or the Internet Yellow Pages. This is more than for any of the other paid advertising media.

Source: TNS, 2007 Media Impact Study

Yellow Pages are Genuine permission-based marketing
In a world of TiVo®, satellite radio and spam-blockers, the Yellow Pages are the original search engine and still the most widely used. Consumers view Yellow Pages content as valuable information and not intrusive marketing, and in a typical search they are receptive to each and every ad they encounter.

With more than 5,000 ad impressions delivered daily, consumers have the ability to tune out and turn off. But Yellow Pages are invited into homes and businesses. When consumers search a Yellow Pages directory, they are there for a reason. They're in control every step of the way.

Can Yellow Pages build my brand?
Absolutely, because you can reinforce the image – of convenience, quality, reliability, even fun – that you’ve already established in other creative media. With a variety of marketing options including poly-bagging, cover tip-ons and premium positions on covers and spines, Yellow Pages can showcase your brand in some surprising places.

And Yellow Pages advertising extends the reach of your advertising campaign into every home in every major market. It increases the frequency of your brand messages and does it at exactly the right time to remind consumers that you have what they’re looking for. There’s nothing hit or miss about this brand advertising - it’s there when the consumer wants it.

 IT PAYS. WE’LL PROVE IT.

Advertising effectiveness relative to other media should be a critical variable when allocating media budgets. When measured on amount of money spent on a medium relative to the percentage of buyers influenced by that medium, the Yellow Pages cost less per buyer influenced than any of the other major media with the exception of the Internet. And of course, you can buy Yellow Pages advertising there, too.

Thousands of advertisers have taken advantage of ROI testing by running metered ads. The 2007 metered ad database contains studies for 2,290 local advertisers that had the same size and type of display ad in the same market and heading for two successive years between 2004 and 2006 (either 2004-2005 or 2005-2006, or both).   The size of this sample and the tracking to specific advertisers provides clear and compelling evidence that Yellow Pages ads are continuing to deliver results to advertisers.

• 60% of these advertisers saw increases in call volumes in the second year, with an average increase across all advertisers of 19%.  
• Of 823 advertisers who had the same size ad in 2005 and 2006, 59% received more calls in 2006 than in 2005, with an average increase of 14%. 
• Of the advertisers that saw an increase in year 2, the average increase was 49% (median of 23%); of the advertisers that saw a decrease in year 2, the average decrease was 24% (median of 19%).   So, not only did the majority of advertisers see increased calls in year 2, but the gainers saw a larger percentage increase in calls than the decrease in calls experienced by the losers.

Metered ads are designed to prove yellow pages' value in attracting customers. Testing answers advertiser questions such as:

• Value of larger ads
• Value of new heading(s)
• Value of advertising in a directory not previously part of the schedule
• Value of neighborhood or suburban directories

What's the bottom line?
On average, national advertisers who purchase display ads in the Yellow Pages earn more than $27 for every dollar they invest. How? By reinforcing their selling proposition at the instant the consumer is looking for the products or services they sell. From the Yellow Pages Association 2008

WHAT ARE MY OPTIONS?

Today, Americans expect to access information when they want it and where they want it – and Yellow Pages advertising delivers on every platform. In 2007 more than 60% of American homes had access to broadband Internet service. 195 million adults in the U.S. use mobile phones, including 70% of adults in the 35-49 age group. WIFI is widely available in airports, popular restaurant and hotel chains, making wireless computer connections as common as wireless phones. Yellow Pages makes that connection.

Yellow Pages advertising can be viewed on every platform, from print to CD-ROM, cell phones, PDAs and the Internet, and it's not just the printed directory version online; it's platform-specific content delivered wherever and whenever consumers need it.

Yellow Pages and Internet use are often complementary, not competitive. People who subscribe to online services consult the Yellow Pages 23% more often than non-subscribers.

Consumers turn to the Yellow Pages to find relevant, local content. They relied on the Yellow Pages over 13 billion times last year. Local Yellow Pages advertisers numbered over 3 million in 2007, with their listings spread across almost 4,000 headings. Shouldn't your business be there?

THE NEED FOR ON-LINE VIDEO FOR BUSINESSES:

Research demonstrates the growing options that SMB  advertisers have to reach, engage, and convert more customers through online video using http://seccionpaginasamarillas.com.do.

Fact:

•          About 53% of SMBs said they expect to buy online ads featuring videos within the next couple of years
  
•          About 23% advertise online currently, and two-thirds have their own Web site
•           43% said they spend more on keyword-search traffic this year compared to last year, and 34% expect to keep increasing that spending next year
  

In addition, for those of you that have been following, local search engine marketing is undergoing rapid change. What was once a static, text-only environment is now full of other forms of media, including video.  Many search engines and directiries pay close attention to video and currently seem to offer higher rankings to video search results. This new approach to search engine results allows local business to use it to their advantage to generate leads, and increase brand awareness and market virally as well as socially. Written by Mark Robertson.

DOMINICAN REPUBLIC YELLOW PAGES

We at seccionpaginasamarillas.com.do  would like to introduce to you our new web site coming soon to the Dominican Republic market. We will have much more to offer to our clients in the weeks ahead, giving then access to have their own page within our site, more options like a street map, and up to one minute video, (which is an additional cost) to showcase the clients business, and giving the consumer a one on one with the owner. Plus our top package will cost 60% lower per year, than what our competitor charges, and we will offer more. So come back soon to find out when we will be in your area to show to you how we can be a strong extention of your business.