The answer is simple, you have to do it all, one ad will not do it, Search Engines are a good start, but you have to have all of the other components as well. A great first start would be to make a web site for your business, next to hire a SEO consultant, to take care of the complex part of the set up. So how does SEO generate leads for your business? Every customer that you could have is searching on the internet for something. People are learning to use a key word to find the information that they want online. Discovering the right key phrase and then mixing it into your website content is important as well. If your content appears in the Google listings or within the various other search engines and there is a definitive match with keywords, they will click on your sites link and will be directed towards your site. Employing the SEO/content writing approach, you will end up with much better results.
The next item to do would be to have Paid Search, and it would be a good idea to have an advisor show you how to do it. There is not much to a small local search campaign, but it does need to be set up correctly. Many SEOs and other agencies and consultants provide useful services for website owners, including:
· Review of your site content or structure
· Technical advice on website development
· Content development
· Management of online business development campaigns
· Keyword research
· SEO training
· Expertise in specific markets and geographies
Social Media, so how can Social Media sites benefit you? With websites like Facebook, Twitter, YouTube, and Wordpress, you can start your web presence in a short time. Get an account for Facebook, YouTube, Twitter, Wordpress, and start developing relationships.
Also, never upload a picture of your business instead of one of yourself. People are interested in other people, you should always market yourself, not a company. People will follow you not a company.
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